The origin of the Clear Water Outdoor name is rooted from the Potowatomi Indians. The Indian name for Geneva Lake was "Kishwauketoe", which means "clear water." Our beginnings are rooted in the idea of connecting friends and family and oneself to the outdoors. As a family owned business, we want to support you in your efforts to get active, have fun and be connected.
Visit our store on main street in downtown Lake Geneva. Our stellar staff will be there to help you find the perfect outfit and right gear for your next adventure.
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